You should build your credibility by recommending some products to your visitors and making them click on your merchant sites’ links with an open-to-buy mindset. But you should not make them feeling pitched by a stranger (i.e.: You).
If the customer respects you and likes your great content, he will be willing to click on your affiliate links with a ready-to-buy mindset.
If you do your job in a good way, your visitor could become your “friend”. If you win his trust, he could become your “admirer”.
If you provide him with good recommendations about products, with great content, and he finds your site via a search engine, you could get higher conversation rates.
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